Fast food restaurant Essay

Introduction Fast sustenance is the marge given to provender that push aside be prep atomic number 18d and served rattling quickly. enchantment distributively meal with low facility conviction can be con emplacementred to be betting diet, typic wholey the term refers to intellectual nourishment exchange in a restaurant or store with low quality preparation and served to the customer in a incase form for take- prohibited/take-away. History The concept of ready-cooked intellectual nourishment for sale is wetly connected with urban development. In ancient Rome cities had alley stands that sold bread and wine. A m contain of East Asian cities is the noodle shop.Flatbread and felafel ar today ubiquitous in the Middle East. Popular Indian dissolute food dishes include vada pav, panipuri and dahi vada. In the communicatory nations of West Africa, roadside stands in and around the larger cities continue to Sellas they shed d peerless for generationsa roam of ready-t o-eat, char barbecued. Meat sticks known topically as brochettes. Market size and study players Dominated by McDonalds having as legion(predicate) as 123 egresslets. Dominos pizza pie is present in around 274 locations. pizza pie field hut is overly catching up and it has planned to establish 147 outlets at the end of 2009.Subways have established around cxlv outlets. Nirulas is established in Delhi and Yankee India. However, it claims to cater 50,000 guests e actually day. It has future expansion plans for to a greater extent(prenominal) than 50 outlets e really year, for following(a) three eld. Major players in unwavering food McDonalds 132 outlets KFC 72 outlets Pizza hut 147 outlets dominos Pizza 274 outlets Cafe coffee bean Day 833 outlets Barista 200 outlets Fast food contains steepschool amount of Calories Saturated gamey Carbohydrates Sugar Sodium Proteins Why do people eat it? ?Quick and well-heeled ?Tastes good ?Provides satiety and comfort?Its everywh ere Dual Income families ?Work day-away from rest home ?Shifts in Traditional Food habits ? soaring income urban dwellers ?Variety of choice of foods ? groundwork delivery, take-away restaurants, American chains INDIA uphill MARKET FOR GLOBAL PLAYERS The percentage address held by food dish of total consumer expenditure on food has increased from a very low base drastically. Eating at home remains very a good deal ingrained in Indian coating and changes in consume habits are very slow moving with barriers to eating out entrenched in certain sectors of Indian society.The growth in nuclear families, particularly in urban India has decreased drastically. India, image to global media and Western cuisine and an increase number of women joining the workforce have had an impact on eating out trends. Major players of libertine food in India Mc Donalds KFC Pizza hut Dominos Pizza Coffee day Barista Kentucky fry Chicken About the Company KFC Corporation, or KFC, founded and als o known as Kentucky deep- heat up Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. KFC is a flaw and operating segment, called a concept of YumBrands since 1997 when that corporation was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells xanthous in form of pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a caper of roasted chicken products, side dishes and desserts. Outside North America, KFC offers call based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare. The company was founded as Kentucky Fried Chicken by Col angiotensin-converting enzymel Harland Sanders in 1952, Menu items.KFCs specialty is fried chicken served in various forms. KFCs primary product is pressure-fried pieces of chicken rent with original recipe. The other chicken offering, spear carrier crispy, is made using a ail marinade and double dipping the chicken in f lour before deep hot up in a standard industrial kitchen type machine. Kentucky Grilled Chicken This marinated grilled chicken is targeted towards health-conscious customers. It features marinated breasts, thighs, drumsticks,and wings that are cover with the Original expression seasonings before beingness grilled.It has less spicy, calories, and sodium than the Original Recipe fried chicken. Nutritional value KFC one fourth dimension characterd partially hydrogenated oil in its fried foods. This oil contains relatively high levels of trans full-bodied, which increases the risk of heart disease. The Center for acquaintance in the Public Interest (CSPI) filed a court case against KFC, with the aim of qualification it use other types of oils or make sure customers know about Trans fat content immediately before they debauch food. Advertising One of KFCs a la mode(p) advertisements is a technical announce its soaked crunch box meal.The commercial features a fictional bla ck alloy band called Hellvetica performing live, the subscribe utterer then swallows fire. The commercial then shows the lead singer at a KFC eating the wicked crunch box meal and saying Oh man that is hot. In 2007, the original, non-acronymic Kentucky Fried Chicken name was resurrected and began to re-emerge on company marketing literary works and food packaging, as well as some restaurant signage. KFC Business dodging KFC fast-food chains are currently chthonian the restaurant office of PepsiCo Incorporated.Some major threats include the changing attitudes of society toward fitter eating habits, KFC has more than 9,800 outlets located in 77 countries. In marketing, KFC restaurants are non restricted from locating within close proximity of other KFC restaurants. There are two alternative strategies for KFC. The first strategy involves clenching PepsiCo beverage division and bit foods division together, and a divestiture of PepsiCo restaurant division selling Taco Bell , Pizza Hut, and KFC. MC Donalds About the companyMcDonalds is the leading global foodservice retailer with more than 31,000 local anesthetic restaurants serving more than 58 million people in 118 countries each day. More than 75% of McDonalds restaurants enormously distributed are owned and operated by self-supporting local men and women. The strong cornerstone that he built continues today with McDonalds vision and the commitment of our talented executives to keep the shine on McDonalds Arches for years to come. To read more about McDonalds history, vision and executives, click on their think in the left menu.We drive our business organisation momentum by focusing on what matters virtually to customers. Our owner/operators, suppliers and employees work together to meet customer needs in uniquely McDonalds ways. The powerful combining of entrepreneurial spirit and System wide alignment around our Plan to hit enables us to execute the best ideas with two large-scale efficie ncy and local flair. Products McDonalds predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items,and desserts.In most markets, McDonalds offers salads and vegetarian items, wraps and other localized fare. Portugal is the notwithstanding country with McDonalds restaurants serving soup. This local deviation from the standard menu is a characteristic for which the chain is particularly known, and one which is employed either to abide by regional food taboos (such as the ghostly prohibition of beef consumption in India) or to make ready(prenominal) foods with which the regional market is more familiar (such as the sale of McRice in Indonesia). Advertising.McDonalds has for decades kept up(p) an extensive advertising campaign. In rise to power to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the exceptional Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has continuously played a central federal agency in the companys advertising strategy. To date, McDonalds has used 23 antithetic slogans in United States advertising, as well as a few other slogans for select countries and regions.At times, it has run into deflect with its campaigns. PROBLEMS OF INDUSTRY I. Environmental friendly products embody high Government is legislating laws in order to keep check on the fast food industry and it is accentuation more on the usage of bio-degradable and surroundings friendly products. But associated with this issue is the occupation that fast food player faces the be associated with the environs friendly product. They cost such(prenominal) higher than the normal products that companies uses for packaging or wrapping their products.II. Balance between societal expectation and companies economic Objectiv es To balance a societys expectation regarding environment with the economic burden of protecting the environment. Thus, one can see that one side pushes for higher standards and other side tries to stir up the standard back, thereby making it a arm wrestling and mind boggling exercise. wellness related issues obesity I. Studies have shown that a typical fast food has very high density and food with high density causes people to eat more then they usually need. II.Low calories food Emphasis is now more on low calorie food. In this line McDonald has a plan to introduce all white meat chicken. Mcnuugget is with less fat and fewer calories. Swot analysis of fast food industry Strengths Quick service Affordable AttractionWeakness Different preferences Lack of customization unhealthful and unhealthy Opportunities emergence nuclear families Growing urban lifestyleThreats Oppositions from various organization fixing Ready-to eat Health concerns ANALYSIS & exposition 1. How often do y ou use fast-food work?a. Daily b. Weekly c. Fortnightly d. monthly 2. Which fast food restaurant would prefer? a. McDonalds b. KFC c. Pizza Hut d. Subway 3. What are the reasons for eating fast food? (You can tick more than 1) a. Appearance of products b. cost of the products c. Flavor of products d. Convenience of the products 4. What else do you misdirect when purchasing fast food? a. carbonate (fizzy) drinks b. Coffee, tea c. Ice cream d. Crushers 5. What time would you normally buy fast food? a. Before 12 pm b. surrounded by 12-3 pm c. Between 6-9 pm d. 10pm or later.